The craft beer market has become one of the most popular industries in the world, with more and more breweries of all sizes entering the game. As the market becomes more competitive, breweries seek ways to differentiate themselves from their competitors to attract and retain new customers. A perfectly designed and applied beer label is the best way to accomplish this. A great label helps the quality of your product and can lead to consumers choosing your product over other options.
The process of bottling and canning craft beer can be done in many ways, from uniquely shaped bottles to classic beer cans. Multiple issues can quickly arise when labeling these products without the proper technique. But what exactly is the best way to label your beer cans? We have the perfect answer.
Pressure-sensitive Labeling For Beer Cans
Breweries have often used two different labeling options throughout the beer can industry's history. The most common forms of beer can labeling include printing labels directly on the cans and using paper labels. Printing can be costly, making this a less-than-ideal option for smaller breweries. Additionally, paper labels are not durable for beer cans and are susceptible to damage or completely falling off.
Pressure-sensitive labels combat both issues and are an excellent option for any brewery. These labels adhere to the beer can surface through pressure and heat, which activates the adhesive and creates a strong bond between the label and your beer cans. Additionally, these machines offer versatility and can be adjusted for different beer can sizes, which is excellent for breweries with limited batches.
This labeler can be placed in your brewery facility, so you no longer have to worry about ordering custom-printed beer cans. These machines can be a huge life saver and offer many benefits.
5 Key Benefits of Pressure-sensitive Labelers
When it comes to labeling beer cans, there are several options available. However, pressure-sensitive labeling machines offer numerous advantages compared to other labeling methods, such as standard paper labels.
You may already know that beer cans are often put through harsh conditions during transportation, packaging, or even when your customers enjoy them. Through thick and thin, pressure-sensitive labels are designed to withstand these scenarios, ensuring your product labels remain intact and legible. These labels are made from durable materials that resist moisture, abrasion, and other types of damage. This means that your beer cans will look just as good when they arrive at the store or end up in the hands of your customers as they did when they left your facility.
More and more consumers are becoming aware of their purchasing decisions' impact on the environment. Sustainability is becoming an increasingly important consumer consideration while shopping, meaning beer products are no exception. Pressure-sensitive labels are an environmentally friendly labeling option that can help businesses reduce their carbon footprint. These labels adhere to your beer cans, allowing for less risk of your labels falling off and not being placed correctly in waste or recycling cans. These labels are often made with recyclable materials, meaning your cans can be recycled properly.
Another key benefit of these labels is their customizability. Pressure-sensitive labelers produce high-quality and detailed labels that can be customized to suit your brand's image. Pressure-sensitive labelers can easily be adjusted based on your design needs for unique edition brews or limited batches. These labelers offer the advantage of creating labels that reflect your brand's image, helping you stand out from competitors.
Compared to other types of labelers, pressure-sensitive labelers are generally more affordable to purchase and operate. They require little maintenance and training to operate properly, making them beneficial for breweries of all sizes. Additionally, the cost of producing high-quality, full-color labels has decreased significantly in recent years due to developments in digital printing technology. Even small breweries with limited budgets can create eye-catching labels that attract consumers' attention.
If you’re looking for a cost-effective pressure-sensitive labeling machine to add to your brewery, we recommend checking out our PL-501 and PRO-515 models. These machines offer competitive pricing and are a perfect fit for any sized brewery.
The biggest benefit that comes with pressure-sensitive labelers is that they offer convenience when it comes to labeling your beer cans. These labelers are designed to work seamlessly with different can shapes and sizes, which allows you to label your products quickly and efficiently. They also require minimal training and can quickly start with a button. The setup time is as minimal as 5-10 minutes, meaning your machine can adjust quickly to any changes you need. These machines can easily get the job done for breweries that may not have many employees to handle their labeling needs. They don’t need breaks and can work around the clock as needed.
Are Pressure-sensitive Labels Right for You?
There’s no denying that a pressure-sensitive labeler is a great way to label your beer cans. While there are many advantages to using pressure-sensitive labels for beer cans, it's important to consider your brewery’s unique needs and preferences before deciding. If you release limited edition batches, have a high customer demand, or just haven’t nailed down your labeling technique, a pressure-sensitive labeler is a great option.
Strive for Convenience and Durability
If you’re tired of your paper labels constantly falling off or need an alternative option other than ordering custom beer cans, a pressure-sensitive labeling machine is the perfect solution. However, choosing the right machine for your needs can seem overwhelming, as many options are available on the market. Fortunately, Pack Leader USA offers a free labeling equipment consultation service to help you get started on the right track. Our experts are passionate about helping you find the best machine built to accomplish your goals for your brewery.