As a business owner, you want to ensure that your product has a great design and a label that stands out amongst competitors. However, if your labels have a great design but are crooked and peeling, you’re probably not drawing in many new customers.
When investing in a wrap around labeling machine, it is important to remember that there are key factors to consider to ensure that your labels come out correctly every time and keep your brand’s integrity in tact.
Wrap-around labels are a great option to choose when it comes to labeling your bottled or jarred product. They provide a large, uninterrupted surface for your design and can be applied quickly and easily. However, if they are not applied correctly, they can spoil the look of your product and cause problems with your labeling equipment. Let's talk about the things you can do to ensure that your labels are applied correctly every time so that your product can stand out on the shelf.
Making the Investment
At first thought, you may be thinking that hand labeling would be the less expensive option. However, costs such as labor, waste due to incorrectly placed labels, and production speeds can quickly add up, making this option more expensive in the long run.
Using a wrap-around labeling machine for your product can provide more consistency as opposed to hand labeling. Even if you have the best employees to get the job done, it is nearly impossible to ensure that your labels are being applied the exact same way every time. Introducing a machine to apply your wrap-around labels speeds up your production rates and improves overall accuracy.
Labeling your product by hand can be a draining and frustrating process, as it takes a lot of time and effort to truly get it right. Investing in a wrap-around labeling machine can take the stress and fatigue of this process off of your employees and allows them to be utilized in more productive ways, while also ensuring that you are producing high-quality labels.
Using the Right Materials
When you are introducing a labeling machine to your production line, it is important to understand the things you can do to ensure it produces correctly applied labels. Using the right supplies and materials can help you make sure that your wrap-around labels come out correctly every time.
After creating a great label design and ensuring that all necessary information for potentially hazardous or consumable products is included, you’re ready to begin the application process. First, it is important to note that choosing the right labels for your product that also work with your machine is key. Important things to take into consideration are your label size, material, and adhesive. If your labels are too big for your product, it can ultimately lead to your label being bulged. Additionally, using the wrong material and adhesive that is not compatible with your product can lead to your label ripping and falling off.
Aside from choosing the correct materials for your labels, you’re going to want to ensure that your product's packaging is high-quality. If you are choosing a container that is poorly made with irregularities in its seams or surface, your label will not be applied as smoothly as you may want it to be. Using high-quality containers that are clean and dry prior to label application will help ensure a great-looking product.
Keeping Up With Your Labeling Equipment
When you make such a large purchase for your business as labeling equipment, you want it to last as long as possible. That is why it is important to regularly check and care for your wrap-around labeling machine. While these machines are ultimately low maintenance, there are still some minor things you can do to help your machine continue to function smoothly.
Regularly cleaning the outside of your machine can help it stay looking great. Also, lightly cleaning parts like the cutter and print head can ensure that your machine continues to produce crisp-looking labels.
Doing these small tasks will help keep both your machine and your labels looking great. If you are considering adding a wrap-around labeling machine to your production line, be sure to check out our Practical Guide to Choosing Labeling Equipment. This free guide will teach you everything you need to know about choosing the correct machine for your facility and makes getting started a whole lot easier!