There's no denying that the cannabis industry has been on the rise. For many consumers, cannabis offers great medicinal benefits and is available to the public in many different forms. Whether your product is consumable or in the form of a topical or oil, your business harnesses the ability to assist consumers in need.
The cannabis industry appeals to many consumers, meaning many different products and businesses are available on the market. With this being said, it's important to remember that efficiently marketing your products makes all the difference in sales. When customers have multiple options while shopping in-store, ensuring that your CBD products stand out is critical.
Do You Know What Your Consumers Want?
What exactly do customers look for when choosing a product to purchase? First, they will want to ensure that what they end up selecting will achieve the goal they are looking to accomplish. For cannabis products, this step is often based on medical needs. Then, the consumer will consider the design and packaging of their choices. Ultimately, they'll likely end up choosing the product that is the most visually appealing to them.
Consumers love a high-quality product that actually works and satisfies their needs. However, if your packaging is not up to par, they most likely won't give it a second look while it's sitting on the shelf. This is why it is crucial to understand what consumers want and how you can include these things on the packaging of your product. Navigating this on your own can be tricky and overwhelming, which is why we wanted to share three of the most important cannabis packaging solutions to consider. Let's dive in!
What Every Packaged Product Should Include
Before you begin packaging your product, you should understand what factors must include. Ensuring that you have a great design and your labeling abides by all federal and state regulations is a great first step.
Branding That Sets You Apart From the Rest
With the growth of the cannabis industry, there continue to be more and more brands hitting the market every year. This leads to the consumer having more options while searching for a product. However, don't let this discourage you. While the competition may be getting tougher, there is one thing that you can do to ensure that your products are set apart from the rest.
Displaying your brand's image on your CBD Labels brings a unique feel to your product. Not only that, but the consumer can learn more about who their product is coming from. For many customers, understanding the brand they are supporting has become an important factor when shopping.
But how exactly can you do this? First, you'll want to consider the design of your CBD labels. Is your logo bold and visible to the consumer? Are you including information about who you are or where they can learn more? Are you showcasing what your brand stands for through graphic design? Does the overall theme of your packaging match the feel of your brand? These are all great questions to ask yourself while you are in the design process. Ensuring these things can make consumers feel more connected to your brand and ultimately sway their decision.
When it comes to cannabis, there are many different federal and state regulations that you must abide by when packaging your product. For example, all cannabis products must be packaged in child-resistant, tamper-evident, and resealable containers. If your product is edible, your packaging must be clear and will have to abide by additional FDA regulations. Furthermore, there are also crucial elements that need to be included on your CBD labels. These things include but are not limited to dosage, medical usage, and ingredients.
Abiding by legal requirements can be overwhelming, but ensuring that your labels and packaging follow all regulations is crucial. Before you begin physically packaging your product, be sure to do your research, so nothing important is left out.
If your packaging is low-quality and your labels are either misapplied or falling off, the odds are that consumers will not be drawn to your product positively. Additionally, if your product details are unclear, potential customers may be left frustrated and ultimately pass on choosing your product. Designing a product that captures the eye of consumers is essential to bringing in more sales. When it comes to cannabis products, having a straight-to-the-point design can help customers easily find the information about your product that they need.
Your Key to Success
Including these three key cannabis packaging solutions can be your key to success. Ultimately, consumers will want to choose you based on a great design and available information regarding your brand and product line. Not showcasing your brand will help your product stand out on the shelf amongst your competitors. Additionally, not abiding by federal and state regulations can get your business in big trouble, which you'll want to avoid. Finally, creating a packaged product that has a great design and is high quality will surely grab the attention of potential customers. Achieving a luxurious feeling design starts by using great materials and equipment.
Ready to take your production to the next level? Here's how you can start - for FREE!
After you've processed everything that you need to do to package your product and get it on the shelves, you'll need to consider choosing a labeling partner. Labeling your items manually can be time-consuming, overwhelming, and overall inefficient for your production. Doing this runs the risk of mislabeling and wasting products, which no business owner wants to do. This is why choosing a labeling partner, like Pack Leader USA, is a great next step. You can schedule a free labeling equipment consultation with one of our experts, where we will guide you through everything you need to know when getting started. Schedule yours today!