Crowlers are making their way into the mainstream, upsetting the growler trend and offering a more convenient means of transporting craft beer to and from your favorite hangout spots. These 32 ounce cans provide a perfect opportunity to send people home with sweet memories of their favorite flavors from your brewery. If you haven't already, check out our Crowler 101 blog to learn everything you need to know about what a crowler is and how it works. Then come back here and let's look at some options for shrink labeling crowlers today!
Why We Love Crowlers
There are several things that customers love about crowlers. First of all, they are a great way to carry craft beer home safely without the fear of spilling or dropping a glass bottle. In addition, they provide a better seal against air and UV light so the beer inside stays fresher. On the exterior, they also happen to provide a huge amount of real estate for placing a label, meaning you can display your name on the front loud and proud. It is nearly three times as large as a regular beer can.
Why Shrink Labeling is a Great Choice for You
Shrink labeling is a natural choice for crowlers for a number of reasons. First of all, shrink labels allow you to take advantage of the entire surface of the can from top to bottom and in 360 degrees. Shrink labels also allow you to place consistent labels that cover all the contours of your can up to the very top cap.
Since you will be filling your crowlers at the tap, it's important to note that shrink labeling uses specialized materials that stand up well to moisture and abrasion. Thus, as the foam from your beer overflows the can and runs down the side before you place the cap, you know that your label will still be legible and clean without any tears or discoloration.
Shrink labels also offer a better way of managing inventory and canning costs. Instead of ordering preprinted cans by the truckload, you can order blank cans and a variety of different labels for each of the brews you are serving. You can instantly place small batches of cans in the labeler and pop out a few at a time, on demand. There's no need for a warehouse full of cans waiting to be filled. When a customer order's a crowler to go, your team can simply place the label, bring the can to the bar, fill it and cap it off with the machine in a few short minutes.
Finally, shrink labels make is very easy to print specialty labels for promotional events and seasonal brews. Since you don't have to worry about overpaying for pre-printed cans, you can order just enough labels to get you through the event, and then return to your standard labels once it's over. This minimizes loss and maximizes the statement you are making with your brand.
Crowlers are becoming more and more popular by the day. Don't waste time sending customers home with bland crowlers that fail to reinforce your brand. The right label could be just the reminder they need to come back next time, and shrink labeling is the best way to get the job done.
Learn More Today!
If you're ready to learn more about craft brew labeling, check out our Complete Guide to Craft Brew Labeling today. We will walk you through the simple steps to make the most of your craft brewery and the new crowler trend that's sweeping the industry.