The marijuana industry is growing at an astonishing rate, projected to create more new jobs than the entire manufacturing industry by the year 2020. For the next four to five years, we can expect to see annual growth rates of roughly 25% in the marijuana industry. If you haven't invested in the right equipment for packaging and labeling your marijuana products, you could be missing out on a big piece of this pie.
Staying Competitive
With so many new dispensaries and grow operations making their way into the market, only a handful of these enterprises will stand the test of time. The best way to ensure you stay on top is to make sure your products are packaged professionally and have a polished look when they hit the shelves. Marijuana connoisseurs are often pickier than you suspect, and they want to purchase products that look like they come from a trustworthy brand, not a basement. That means you need to be on top of your game when it comes to growing, packing and labeling products so that customers can see you are serious about your brand. In addition, the faster you can get your products onto shelves, the higher the quality your customers will experience when they make their purchase.
Staying in Compliance
The flip side of the marijuana containers issue is staying in compliance with all labeling regulations. You can't afford a fine for mis-labeled products. You need to know that the labels you place on your products are free of errors and stay in place once they're on store shelves.
Types of Marijuana Containers
There are dozens of ways to package your marijuana products. Most commonly, jars and bags are used to keep products safe and hold in the rich scent. Jars come in a huge range of sizes, ranging from large jars full of flower to tiny jars of concentrate. Eye dropper bottles are also commonly used for oils and tinctures.
Choosing Your Marijuana Labels
No matter how big or small your marijuana containers are, there are labeling options available to you. Bags typically benefit front and back labels that look good hanging up. Large jars and bottles can use wrap around labels that cover the entire outer surface of the container. If you are using small, flat jars, a top and bottom approach might better suit your needs. It's all about finding the label that looks great on your marijuana containers and grabs the attention of the customer. The good news is that even if you are manufacturing a variety of different products, such as different flavors of edibles, you can use a single machine to label all of them. All it takes is a few minutes to swap out label reels and you can move on to your next batch.
If it's time to make your marijuana brand stand out from the crowd, take the time to consider how your packaging and labels play a vital role in attracting new customers. You can contact Pack Leader today to speak with a labeling expert about your marijuana containers and labeling options that are right for you.
Read The Cannabis Manufacturer’s Guide To THC Labels & Labeling Equipment
