Automatic labeling machines for craft beer cans are becoming increasingly popular among small breweries who are trying to ramp up their productivity and cut waste. The right automatic labeling machines make it possible to double or triple labeling output and reduce the amount of time from brewing to store shelves.
No More Proverbial Bottlenecks
It's no secret that one major hangup in the production process is the labeling. While many companies invest a lot of money in the actual brewing and canning processes, they often leave little room in their budgets for quality labeling machines. By cutting corners at the labeling step, products cannot be labeled quickly, and when the labeling is rushed, the quality and appearance of the packaging suffers greatly.
If your company is faced with more product coming off the line than can reasonably be labeled, it's time to make an investment in automatic labeling machine now to relieve some of the bottleneck in your process and open up further opportunities.
The Vision
When it comes to branding products, most companies want to become a household name for their audience. You want to have a logo and a label that sticks in people's minds and makes a long-lasting impression. Part of that impression is the professional and consistent quality of the labels on your cans. If your canned products are reaching the shelves with missing or damaged labels, customers will inadvertently believe that the quality of the whole product is poor.
Presentation is everything, so you need to make your cans competitive with other canned brews in the market.
The Future
Automatic labeling machines for craft beer can offer flexibility and potential for long-term growth and expansion. Even if your current production level cannot take full advantage of the speed and efficiency of a fully automatic labeling machine today, the reality is that if you want your brand to grow, you need to be prepared for the additional labeling demands of the future.
By choosing a high-end can labeler now, you will save money in the long run as you won't have to buy another labeler for years to come. You will have everything you need to speed up production as soon as you have the demand and raw materials to make it happen.
The People
Most craft breweries start out as an individual or a small group of friends who want to experiment with flavors and create their own beers. As your company grows and requires more physical labor to maintain, you will find yourself hiring employees to manage each step of the process while you oversee things. This introduces some difficulty in maintaining quality and finding the right people to care about your brand as much as you do.
Fortunately, automatic labeling machines can take some of the guesswork out of the process by promising a consistent labeling application with limited input. Team members will also be happy to know that the amount of manual labor is minimized so they can spend more time inspecting for quality issues and working to pack up all those finished goods for the truck.
Craft beer can labeling equipment will impact the way your business runs in every way. It will open up a ton of room for your business to grow, and push brand recognition on the shelf as customers become familiar with the name and face of your company. You will both save money and time by implementing a high-speed labeler early in your business plan.
